90-Day Launch Checklist

Most launches fail in the wrong order. Three months on the logo and website, then a launch to silence. This checklist flips it: talk to customers, take money, then build only what you need.

What's inside

• 13 weeks in four phases: prove demand, set up the business, build what you need, launch and sell
• A "done means" test for every week, so you know when it's safe to move on
• The week-3 money ask most founders skip, and why it saves months
• Setup steps for legal, banking, bookkeeping and pricing, in the right order
• The 5 launch mistakes it protects you from

Why it works

Each step comes before the one that depends on it. You'll know someone will pay before you spend on a website, and you'll know your margin before you set a price.

Format: printable PDF plus editable Word file. 5 pages.