Customer Discovery Interview Kit

"Would you buy this?" gets a polite yes from almost everyone. "When did you last deal with this, and what did you do?" gets the truth. This kit is built on that one rule.

What's inside

• A 20-minute interview script where every question asks about real past behavior
• An outreach message to book interviews with people who aren't your friends
• A signal table that shows what compliments, promises and "can I pay you?" really mean
• A notes template for each interview
• A 10-interview summary that tells you whether to go, change direction or stop

Why it works

It finds out what people already spend time and money on, which is the strongest predictor of what they'll pay you for. A "stop" result costs you weeks instead of a year.

Format: printable PDF plus editable Word file. 4 pages.