{"product_id":"marketing-calendar-and-content-planner","title":"Marketing Calendar and Content Planner","description":"\u003cp\u003e\u003cstrong\u003ePosting a few times a week, every week, beats bursts of daily posting followed by silence.\u003c\/strong\u003e Plan a quarter of marketing you can actually keep up, and see which channels bring results.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonthly Themes:\u003c\/strong\u003e one theme, one offer and one goal per month\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent Calendar:\u003c\/strong\u003e room for 300 posts, with drop-downs for channel, content pillar, format and status. Published rows turn green, and engagement rate calculates itself\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaigns:\u003c\/strong\u003e track spend, leads, sales, cost per lead and return on spend for every paid push\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSummary:\u003c\/strong\u003e pieces planned vs published and performance by channel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cp\u003eIt builds in the 60\/30\/10 content mix (helpful, stories, offers) and makes you look at results monthly, so you stop guessing which posts work.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFormat: Excel (.xlsx), works in Google Sheets. Instant download.\u003c\/em\u003e\u003c\/p\u003e","brand":"Tanner \u0026 Wright","offers":[{"title":"Default Title","offer_id":50919228735586,"sku":"TW-T-MKTCAL","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/1569\/6738\/files\/marketing-calendar-and-content-planner.png?v=1794197937","url":"https:\/\/tannerandwright.com\/products\/marketing-calendar-and-content-planner","provider":"Tanner \u0026 Wright","version":"1.0","type":"link"}