{"product_id":"90-day-launch-checklist","title":"90-Day Launch Checklist","description":"\u003cp\u003e\u003cstrong\u003eMost launches fail in the wrong order.\u003c\/strong\u003e Three months on the logo and website, then a launch to silence. This checklist flips it: talk to customers, take money, then build only what you need.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e13 weeks in four phases: prove demand, set up the business, build what you need, launch and sell\u003c\/li\u003e\n\u003cli\u003eA \"done means\" test for every week, so you know when it's safe to move on\u003c\/li\u003e\n\u003cli\u003eThe week-3 money ask most founders skip, and why it saves months\u003c\/li\u003e\n\u003cli\u003eSetup steps for legal, banking, bookkeeping and pricing, in the right order\u003c\/li\u003e\n\u003cli\u003eThe 5 launch mistakes it protects you from\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cp\u003eEach step comes before the one that depends on it. You'll know someone will pay before you spend on a website, and you'll know your margin before you set a price.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFormat: printable PDF plus editable Word file. 5 pages.\u003c\/em\u003e\u003c\/p\u003e","brand":"Tanner \u0026 Wright","offers":[{"title":"Default Title","offer_id":50919170605154,"sku":"TW-T-LAUNCH","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/1569\/6738\/files\/90-day-launch-checklist.png?v=1794197937","url":"https:\/\/tannerandwright.com\/products\/90-day-launch-checklist","provider":"Tanner \u0026 Wright","version":"1.0","type":"link"}